Maxx Group will make plush toys based on several of Hasbro’s popular brands. These toys will come under the YuMe Toys brand that Maxx Group has in the EMEA.
YuMe Toys will introduce plush toys from several lines. Among them are Power Rangers, NERF, My Little Pony, Monopoly, Transformers, Mr. Potato Head and more.
YuMe will work on all the stages of designing, development and manufacturing of the plush toys. The company will also work with Hasbro on a lot of other merchandise including feature toys, collectibles, licensed products and a lot more, the ToyBook reports.
“Hasbro has a variety of intellectual properties that are loved on an international scale, and we look forward to putting premium products across numerous top brands in the hands of children and fans across Europe, the Middle East, and Africa,” says Michael Kwan, CEO, Maxx Group.
Hasbro and Maxx will introduce the first toys during the Nuremberg Toy Fair this month. Later this year they will start making their way to the EMEA countries.
