Mattel is going to mark Barbie’s 60th Anniversary with a series of special events. One of them is a new pop-up fashion store in Liverpool.
It’s opening this weekend in Liverpool One and it’s going to stay open for the next six week. The store has quite the name: Barbie Store Fashion Pop-Up.
It will include both toys, accessories for them and real clothes for kids and adults. The store will also feature several exclusive products and limited edition clothes and accessories.
Fans of Barbie will also find plenty of dolls there. Among them are the lines of Barbie Fashionistas, Barbie Career Dolls and the special Barbie 60th Anniversary Doll.
The store will also feature additional activities. One of them is a life-size Barbie box where fans can take pics.
“The exclusive pop-up at Liverpool One is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds number one fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool One’s exclusive retail experience”, Helen Genia, head of UK licensing, Mattel consumer products at Mattel says to ToyNews.
The store will be at Liverpool One for the next six weeks. So, if you’re in Liverpool or are going to be there in the next six weeks, be sure to check out the store.
