The toys debuted during the 2017 New York Toy Fair. There will be a lot of new toys. One of them is the first action figure for Goldberg.
His figure will come with a new Mattel WWE RAW Elite Scale Ring. There’s a rumor the ring will light up similar to RAW’s current interactive rings.
Some of the figures will be exclusive to Target. Among them is the WWE NXT Series with additional Bayley’s inflatable tube men coming as a Build-A-Set series.
Also coming to the stores are Shane McMahon’s newest action figure, the second generation of WWE Zombies featuring Brock Lesnar, Kevin Owens, AJ Styles, Sasha Banks, Steve Austin, Seth Rollins and others.
Among the new toys are also WWE Tough Talkers which will be talking action figures. The line will also feature a special Championship Takedown Ring.
Jakks Pacific will also get a slice of the pie. The company will make a new line of WWE Wrestling Buddies. They will feature John Cena and Finn Balor. There’s a LOT more. Sadly, we don’t see stuffed animals or plush toys. Hopefully this will change as there’s enough fans of plushies and Bayley’s teddy bears showed that.