Mattel is adding yet another Barbie line. This one is Barbie Wellness and it’s made in a partnership with the Headspace app to promote self-care.
According to ToyNews, the move has divided opinions. The new range of dolls comes with accessories to promote the benefits of self-care.
Each new Barbie doll replicates different self-care activities. Among them are going t the spa, getting a mani-pedi, soaking in a bubble bath. There are going to be other ones, too.
There’s also a special Breathe with Barbie doll. This one features a guided meditation from her moon necklace. Kids can also access Barbie’s meditation on YouTube.
“In an increasingly busy, over-connected world, it is more important than ever to take time for yourself – this rings true for adults and kids alike. Headspace has partnered with Barbie to raise awareness around nurturing overall emotional well-being through mindfulness exercises”, Headspace says.
The new Barbie Wellness dolls are already making their ways to the stores in the US. The first seven dolls have prices between $15 and $30 depending on the accessories.
