It’s clear that Mattel is evolving more and more into an entertainment company. Now it announced yet another movie in the works and also new video games.
Mattel is going to work with MGM Pictures on a second movie. Both companies area already working on an American Girl flick.
Now they are also going to make a movie, based on View-Master. It’s one of the most famous toys of all time and it has been around since the 1940s.
“Since the 1940’s, View-Master has inspired wonder and joy in children of all ages, creating huge opportunities for storytelling,” says Robbie Brenner, Mattel’s head of film to ToyNews. “MGM Pictures has tremendous expertise and a proven track record in capturing audiences’ imagination through film, and we’re proud to be partnering with them to bring another Mattel franchise to theaters. This marks another important milestone as we transform Mattel into an IP-driven, high-performing toy company.”
Mattel will also make video games going forward. The company has setup the venture Mattel163, which is coming together along with the Chinese company NetEase.
Mattel163 aims to release 3 to 4 games per year. Obviously there will be games which are based on Mattel’s properties.
But the company will also create games with entirely new characters and stories, as well. The company plans to explore different game styles, genres and licensed and collaborative games with other properties.