Mattel has announed that it will work with Oscar de la Renta to create the new Barbie doll. De la Renta has worked with Barbie before and now returns.
De la Renta was the first fashion designer to create an outfit for Barbie, back in 1985. Now the famous designer is returning with an entirely new outfit, specially made for Barbie.
The new outfit is a bridal gown. It comes with the new line of bridal Barbies which the company says is the “perfect gift for the stylish bride-to-be”.
“We are honored to work with the Oscar de la Renta team on this beautiful design capturing their signature bridal look in Barbie scale. “Barbie is the only girl who can have a closet full of wedding dresses without ever walking down the aisle,” said Robert Best, senior design director at Barbie to ToyNews.
“We are so pleased to partner [again] with Mattel in the creation of the Oscar de la Renta Bridal Barbie. Like us, Mattel makes beautiful products with the utmost precision and highest standards of quality. Our third partnership, spanning over the course of 30 years, is a testament to the timelessness of both of our brands. We look forward to bringing the Oscar de la Renta bridal experience to a new audience with this fun and unique product offering,” Alex Bolen, chief executive officer of Oscar de la Renta, added.
The Oscar de la Renta Barbie doll will be available for $175 on www.TheBarbieCollection.com, www.Oscardelarenta.com and select retailers very soon. If you are not a “bride-to-be” right now, you can still get one for your collection. They are expected to go fast, due to the collaboration with the famous designer.
