The campaign kicks off this week an will last until late April. It will feature heavy branding for Masha and The Bear at basically all stores of The Entertainer in the UK.
This means there will be special display stands and even security gate covers at the stores. There will also be several meet and greet events, ToyNews reports.
“Masha and the Bear and The Entertainer have had a close and fruitful collaboration since the range first launched in 2016 and this latest campaign marks the forth in a string of successful campaigns,” said Mayur Pattni, UK marketing manager, Siso Toys UK.
Pattni adds that in September 2018, sales of Masha and the Bear toys doubled at The Entertainer stores thanks to a special autumn campaign. The goal is now to repeat this success with the spring campaign.
“Masha and the Bear is a well-loved property with some great content that children enjoy. Animaccord has been a great partner over the last couple of years and we are excited to be working together to bring Masha and the Bear to life in-store and online again this Easter”, Rebecca Naish, head of marketing and licensing at The Entertainer, comments.