Masha and the Bear is a popular animated series in Europe and now it’s expanding internationally to more countries. Including the US via Amazon.
The animated series has a lot of branding, toys and merchandise on the European markets. There are lots of toys, stuffed animals and more.
Now all of this will make its way to the US. Animacord, the company which is behind the cartoon, is setting up a branded Amazon store for multiple territories, including the US, ToyNews reports.
Animacord has been selling Masha and the Bear toys and merch in the US via Amazon for a while. But these new markets are branded only for them and are bigger.
By the end of the year they will also launch in the US, Latin America and EMEA. The goal is to have everything set in time for the Christmas holiday shopping. They will also have the extra support of big advertising campaigns and more.
The stores will feature lots of books, merchandise, even bed linen. Of course, there will also be lots and lots of Masha and the Bear toys.
