LEGO is expanding into yet another form of collecting. Now the company is introducing model helmets. And a new design for its packaging.
The LEGO Star Wars Buildable Model Helmets feature three models – a Stormtrooper, the Fighter Pilot and Boba Fett. All of them come in classic LEGO form with their own display platform.
These and several other model-style playsets will now feature special packaging. It’s darker and sleeker with less bright colors.
The idea is that these sets usually are sought after by adult fans. So, they would like the more elegant and stylish packaging.
:All new products in the LEGO Group’s ranges that appeal to adults will now feature the sleek, minimalistic new design across related packaging, building instructions, exclusive content and in-store and online store design.”, says LEGO in its press release.
“For generations, children and adults alike have used the LEGO System in Play to challenge themselves creatively and we have millions of adult fans around the world who inspire us day after day with their intricate creations,” said Genevieve Capa Cruz, audience strategist at the LEGO Group. “The design for different products will also use cues from our older fans’ favourite films, sports, or hobbies to help them choose their next challenge and get them excited to proudly display their creations when complete.”
