LEGO and Nintendo introduced a new Super Mario playset. It’s a new, unique take on the classic LEGO style with added digital interactive features.
The new set is a combination of LEGO bricks and a video game. You can build a classic Super Mario level in real life and play it.
For that you use a rather large Mario figure. It even has a display which reacts to actions during the level. The Mario figure can even change expressions thanks to the built in displays.
“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” said Julia Goldin, chief marketing officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
The figure also keeps track of the level progress. In the end the display shows the summary and score along with the classic Mario music.
“I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created”. Takashi Tezuka, executive officer and game producer of Nintendo Co, says.
You can expect the playset in the stores later this year. Prices aren’t known yet.