LEGO and Egmont hope the magazine will “inspire young readers to discover, create, learn and have fun”. As you can imagine, LEGO will be the main focus of the magazine.
Each issue will come along with an exclusive, collectible LEGO toy. The magazine will also offer kids more ways to explore and use their existing LEGO bricks at home for even more creations.
For now, the new magazine will be sold in Europe. There a plans to expand globally, too. It will feature puzzles, tips and more interesting opportunities.
“We’re delighted to announce the partnership between The LEGO Group and Egmont Publishing, two world-class creative Danish companies working closely to collaborate on a market-leading concept for kids, combining learning and entertainment”, Torsten Bjerre Rasmussen, CEO of Egmont Publishing says.
We are excited to partner up with Egmont for the launch of a new magazine format aimed at inspiring children to build and learn about the world around them. The LEGO brick and the LEGO System in Play are uniquely suited to teaching STEAM principles in a fun and engaging way and a partnership with Egmont allows us to bring this to life for kids and families around the world”, Andrea Ryder, head of Lego Publishing, adds.
Sounds like fun, right? Well, be a bit patient. You can expect the first issue in summer 2020 or about a year from now.