KD Toys claims it’s going to take “collectable plush to the next level”. It’s going to do that with its new Shimmer Stars toy line of stuffed animals.
Shimmer Stars will feature four plushies from the start. They are a Unicorn, Dog, Cat and a Panda. Each of them comes with its Shimmerizer styling wand.
Thanks to it kids can select a sequin and style and shimmer their plushie to their liking. You can create various styles and thus – your own unique look for your Shimmer Star stuffie.
“Shimmer Stars takes plush pet collectibles to the next level with its very own unique hair makeover wand and wearable accessories,” said Justin Clasby, marketing manager at KD UK to ToyNews.
“Capitalising on the craze for pet dress up, Shimmer Stars add glamour in the form of attachable and reusable sequins for your pet of choice. Not only that, children can also use the sequins and accompanying pet accessories in their own hair to become twins. We’ve received solid feedback on all the range and expect them to be a strong toy this summer.”
The Shimmer Stars line will make its way to toy stores in the UK in August and it’s already out in Smyths Toy stores. The toys are for kids ages 4 and older and will sell for 19.99 British Pounds a pop.