The global master toy license is a deal with Surge Licensing, ToyNews reports. Thanks to the license, Jazwares will develop a new Feisty Pets toy line alongside the existing plush. The company will also handle the distribution of the plush in the UK.
Now the goals are even higher. Surge Licensing is planning to take full advantage of the deal with Jazwares. The company wants to take Feisty Pets to ‘Hollywood and beyond.’
“Feisty Pets is one of the hottest crazes happening in toys right now. We are so excited to be part of this phenomenon and can’t wait to create 360-degree experiences worldwide,” said Laura Zebersky, chief commercial officer, Jazwares.
Surge Licensing’s VP, Elan Freedman, added: “While Jazwares helps Feisty Pets make a home at retail worldwide, fans should be prepared for some characters to be spontaneously retired while other may debut as limited-edition characters”.
Surge also tells fans to be ready for a big Feisty Pets expansion: “The toy range will be available in every store and on every e-commerce platform imaginable.”
Surge Licensing concludes by stating that ‘Fesity Pets will be the next biggest global entertainment franchise and it all starts now, spring 2018.’ So, fans of Feisty Pets. Get ready.