Jaguar and Mattel set a new world record for the Hot Wheels Ultimate Track Challenge. Both companies joined together for the special event.
Hot Wheels was a big part of the actual new Jaguar F-Type reveal in Chicago. The model car set a record for the most “loops-the-loops in a Hot Wheels track”.
The world record-setting track built at the Chicago Auto Show measured 69.5 feet. It’s built only from existing Hot Wheels Track sets. The track featured seven loops unassisted by power boosters. It was enough to break the previous Guinness World Record by two loops.
This was part of the new initiative “The Jaguar and Hot Wheels Ultimate Track Challenge”. It’s aimed at college and university engineering students to design and build the most complex and record-setting Hot Wheels track possible. The track has to meet both the requirements of Hot Wheels and Guinness World Records.
“For many car enthusiasts, a Hot Wheels car was their first automotive experience. Oftentimes it was an exotic sports car, like the F-Type, which is why we are thrilled to be revealing the vehicle in North America with this Hot Wheels partnership” says Stuart Schorr, vice president communications, Jaguar Land Rover. “Jaguar is committed to supporting the next generation of smart, creative, automotive enthusiasts and we are excited to see the submissions students will be making across the U.S. and Canada.”
“Hot Wheels was founded to push the limits of design and performance and we are proud to have worked with the talented team at Jaguar for over 40 years,” says Ricardo Briceno, senior director of Hot Wheels global brand marketing, Mattel. “Partnering with Jaguar to break the Guinness World Record and calling on students across the U.S. and Canada to create their own vision to win the #JaguarHotWheels Challenge is the perfect example of our commitment to ignite and nurture the challenger spirit.”
Students, who want to participate, can go to their local Jaguar dealer in the US and Canada to ask for details.
