Hasbro is the new official master toy partner for Sony’s Ghostbusters. The company will release new themed toys next year in time for the new movie, THR reported.
Hasbro already revealed an exclusive Optimus Prime and Ecto-1/Transformers themed after the Ghostbusters this June. That happened during the SDCC and as a result, the news now aren’t a big surprise.
Next year we can expect a new Ghostbusters movie. The new toys will come out around that time to coincide with the flick.
For now little is known about both the movie and the planned toys. Both companies are quite high on the prospects.
“As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line,” reads a statement from Jamie Stevens, executive vice president with Sony Pictures Consumer Products. “Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages, and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”
“Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans. Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world”, Hasbro senior vice-president Tom Warner adds.
