Hasbro acquired the rights for the Power Rangers, My Pet Monster, Popples, Treehouse Detectives and several other brands from Saban. This means that Hasbro will make the toys for these brands in the future. And Hasbro already has big plans.
The Power Rangers launched as a live-action TV series for kids in 1993. It’s about a group of teenagers who turn into superheroes.
Over the years The Mighty Morphin Power Rangers (the original full name) became quite popular. Hasbro now owns both the rights for toys and future TV and movie deals for Power Rangers.
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s brand blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer to ToyNews.
“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire brand blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”
Haim Saban, the creator of the Power Rangers, will be a consultant for the future content for the superheroes.
25 years after launching Power Rangers, I believe the future for this brand has never been greater. Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come”, says Saban.
The TV show is currently in its 25th season with almost 900 episodes in total. It’s airing in over 150 markets all over the globe. Of course, the Power Rangers have also films, comics, games, etc. Hasbro’s own Power Ranger toys will be in the stores by April 2019,
