Hasbro introduces a toy recycling program

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Hasbro introduces a toy recycling programHasbro announced its first national toy recycling program. It’s called Hasbro Toy Recycling and it’s being done in collaboration with TerraCycle. The goal is simple – to help build a sustainable future. And it also has a way to “keep your memories”, ToyBuzz reports.

It’s still a pilot program. This means it’s in a testing phase. If it’s successful, it can become a permanent thing.

Consumers can send their Hasbro toys and games to TerraCycle. The company will recycle them and they can live a new life as new play spaces, flower pots, park benches and many other things.

“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families. As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey”, John Frascotti, Hasbro’s President, said in a statement.

In honor of Earth Day, which falls on April 22nd, consumers can sign-up for the recycling pilot program on http://www.hasbrotoyrecycling.com/ beginning today – April 16th. The service is free.

When you sign up, you will receive a box to pack the toys and games you want to recycle. You also have to print a free shipping label, add it to the box and ship it out.

TerraCycle will then do the rest. All Hasbro toys and games can be recycled under the program. From stuffed animals to electronics.

“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games. Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life”, Tom Szaky, CEO of TerraCycle, says.

So, if you need to free up space, this seems like a great way to help the environment. Especially for worn out toys which can’t be donated.