One of the biggest changes is the name. The line will be rebranded as Fur Babies World, ToyNews reports.
The US launch for the toys is going to be on March 5th 2018. And the range will be distributed by Moose Toys. Another important detail is that the launch is exclusive to Walmart.
Other than that, the toys will remain the same. They will have the same plush, the same fur, the same wiggling eyes and wagging ears. All of the details that made the toys number one in the UK and they are coming to the US.
“After selling out in 4 weeks from its July launch in the UK and with over 220,000 units sold through in only 16 weeks of being in stock in 2017, it’s fair to say we are really excited to see the US reaction to this unique collectible range, which has really captured the imagination of consumers,” said Mr John Hales, chairman of the company.
“This is one of the biggest success stories in the history of the company and this is demonstrated by our on-going commitment to the brand including a significant marketing budget for 2018 with the new additions being TV advertised throughout the year.”
Bush Baby World launched last year and they are already sold in 31 countries with more coming. You can also expect a big marketing campaign and ads to make sure everyone knows about the toys. And their new name for the us – Fur Babies World.