The new deal runs until 2020. Golder Bear will continue to make soft toys for the Twirlywoos characters. Around 2020 the deal will be renegotiated with the potential to continue.
“On screen, the lovable Twirlywoos have captured the hearts and minds of pre-schoolers around the world, and the wonderful toys from Golden Bear have allowed children to extend that enjoyment into real life,” said Tom Roe, commercial director at DHX Brands to ToyNews.
“We are thrilled to continue our partnership with Golden BEar, and look forward to working with them on Twirlywoos toys in the coming years.”
Golden Bear has been a Twirlywoos partner since 2014. It has made several popular toys and toy lines for the characters.
“We are delighted to renew our partnership with DHX Brands on Twirlywoos. Great Big Hoo, Toodloo, Chickedy, Chick and Peekaboo have become core favourite characters for pre-school children in the UK and beyond, and we are thrilled to be continuing to deliver Twirlywoos toys to them for many years to come”, Barry Hughes, managing director of Golden Bear, added.