Golden Bear will hold the master toy partner license for the UK, Ireland, EMEA and Australia, Animation Magazine reports. The first toys will be in the stores during the autumn of 2019.
“We’re thrilled to welcome Golden Bear to the Bing family,” said Sandra Vauthier-Cellier, Chief Commercial Officer at Acamar Films. “The team have demonstrated a genuine passion for the property and their record of success in the pre-school sector is unrivalled. They are undoubtedly the perfect partner to capture the unique essence and values of Bing and transform them into a range of toys that children and parents love.”
Golden Bear already has big plans for the Bing characters. It will make several styles of plush toys. Among them we will see basic plushies, talking stuffed animals, feature toys, night-time and jumbo plushies. There will also be figurines and playsets along with role play items, bath toys and even wooden peg puzzles.
“We are extremely excited about bringing our preschool expertise and passion for toys and applying it to the wonderful property, Bing. We have watched with great admiration as Bing has established himself in the hearts of preschoolers over the last few years, and the iPlayer views (which have surpassed anything we have seen before), are a true testament to how much preschoolers wish to engage with the characters. We are truly delighted that Golden Bear can now be considered ‘A Bing Thing!’”, Barry Hughes, Managing Director at Golden Bear added. So, next year, keep your eyes peeled for the Bing stuffed animals.