Golden Bear announced it is preparing a new toy brand. Bush Baby World will debut in early 2017 and will feature collectible toys, play-sets and more.
The new brand comes with a deal with Brands with Influence, ToyNews reports. Golden Bear will produce and distribute the toys all over the world.
Brands with Influence will represent the associated licensing, movie and TV rights and etc. The toys will debut during the London Toy Fair 2017.
“We’re thrilled to be adding Bush Baby World to our growing portfolio. As the UK’s number one manufacturer of plush, as well as licensed plush, the Bush Baby World toy line is a natural fit with our expertise”, Katherine Pierce, senior licensing and marketing manager at Golden Bear says.
Currently the companies aren’t giving away much details about Bush Baby World. We expect there will be several new stuffed animals in the series, probably a few play-sets featuring stuffies. Of course, there will be many accessories and probably additional toys to go along with the plushies.
Also, the toys will actually come to the market in autumn 2017. So, there will be some time to wait, but it will be quite interesting.