Stuffed animal and toy maker Golden Bear is going to put more focus on its Oddbods line. The company wants to have a bigger role in the collectibles market.
Oddbods are a popular line of small toys and figures. They are a collectible series with lots of funky characters.
Golden Bear is introducing several new characters to the line. Among them are Fuse, Zee, Jeff, Slick, Pogo, Newt and Bubbles.
Surprises for fans
As always, the toys will be in Blind Bags. This means you don’t know which one you are getting until you open it.
‘The collectables market is a popular one, so it’s key that all of our marketing activity gives Oddbods significant stand out,’ says Golden Bear’s Katherine Pierce to ToyNews.
The activity will also be supported by additional DPS coverage within Toxic Magazine to drive collectability and showcase each character’s personalities to fans.
“The activity we’ve secured in both Toxic and Kraze magazine has given us this opportunity to further get product directly into the hands of our target audience. This is great for brand awareness”, she adds.
The news characters from the Oddbods series are already in the Blind Bags. Golden Bear hopes the increased focus on the brand will drive interest from fans, too.