Golden Bear and Merlin are forming a new partnership for CBeebies Land which will feature the promotion of CBeebies, Hey Duggee, Twirlywoos and other lines. Amongst them are also In The Night Garden and Something Special, ToyNews reports.
“This is a natural partnership with Merlin and CBeebies Land in particular,” commented Barry Hughes, commercial director at Golden Bear. The CBeebies Land promotional campaign will feature two for one ticket entry to ALton Towers.
Golden Bear will be offering the chance to play for onn of the 500 family tickets tht will be given out within the next year. Specially designed lozenge artwork will be used to sticker on-pack and provide the graphics for in-pack leaflets and in-store swing tickets.
“We are excited about giving our customers the opportunity to experience the fun and excitement of CBeebies Land with their children”, adds Hughes.
Annette Middleton, Senior Brand Manager, Merlin Entertainment added: “We are delighted to be working with Golden Bear on this partnership. It’s a great fit for our CBeebies Land audience and we look forward to a long term relationship.”
The CBeebies Land at the Alton Towers Resort is the first theme park for the branded toys. It features several rides and sets involving all of the popular characters. CBeebies Land is the only place where you can meet, join in, and play with your favourite CBeebies characters. CBeebies is for little learners aged between 1 and 6. Naturally there are shops with stuffed animals from the famous characters.