Eolo Toys is not the most popular toy company out there. But it plans to change that with its new line of collectible plushies – Popetz.
Popetz are small, interactive plush toys. Each character has jumping features and motion activated unique sounds.
There are 10 plushies in the first wave of Popetz. Among them we can find a monkey, sloth, unicorn, coala, lion and more.
“The market is saturated with collectable plush and dolls so we wanted to bring a point of difference by adding jumping features and motion activated unique sounds. We are excited that our new brands and products are performing at retail and is allowing us to innovate in this crowded space to offer retailers key price points with fresh new ideas”, says Eolo Toys’ director, Alex Prieto to ToyNews.
The Popetz want to “break the mould” and introduce new features and ideas to the stuffed animals segment. Eolo Toys is already working on the marketing campaign and the Popetz will be for kids ages 3 and up.
The company is also planning on a global launch. Prices are still not known.