How to give kids the best from tech and avoid too much screen time? Empath Interactive thinks the solution is the new Elfkins Communications toy robot.
Elfkins allows kids to send messages to other kids and family members from the toy, no additional screens needed. Elfkins also can help deal with schedules, different time zones and other.
“Capturing and experiencing moments when children are feeling expressive can be fleeting,” said Dr. Anne Cunningham, PhD in Developmental Psychology, professor at the University of California, Berkeley’s Graduate School of Education and Empath advisor to ToyNews.
“Children by and large live in the present, their proclivity is to talk about something fun or interesting that happened to them in that moment. Current technology solutions may connect us, but they are not designed with a young child’s needs in mind.”
Also joining Empath is Tom Kalinske who is a former CEO of LeapFrog, Sega and Mattel. He says the toy market is changing fast and technology is coming in with new possibilities.
“At the same time, expectations for digital toys and devices are at an all-time high. Parents want to ensure quality, learning and long-term engagement, and kids desire a simple user interface and entertainment. Elkins is a product designed with a great balance between user and market needs.”
Would they like Elfkins? The toy looks cute and it’s shaping up to be fun. We will find out in September when the sales begin.