The new agreement will see Douglas Co making stuffed animals for Miffy along with infant development toys and related products. All of them are going to the shops in the US and Canada.
The deal comes on the eve of Miffy’s 65th anniversary which is next year. The popular character franchise features two TV series, more than 30 books and even a feature movie.
“We are delighted to be working with Mercis and JLG in bringing Miffy to fans, old and new, in North America,” says Scott Clarke, president of the Douglas Co. “Miffy’s iconic appeal, innocent persona, and positive attitude has been the hallmark of her global appeal to both children and parents.”
The first items are expected in time for the celebrations next year. Miffy and the rest of the gang will come in new toy form soon.