The Record reports that these toys are in the boy’s action segment. They feature remote control and robotic vehicles, water toys, games and puzzles.
Up until now Mattel was the maker of these types of toys for DC Comics. This will change starting in 2020 for a minimum of three years. So, 2019 will be the last year for Mattel’s DC Comics toys for the time being.
This is bad news for Mattel which continues to have problems with sales, losing licenses and dropping shares. Still, the company has some big plans for 2019 and they will be quite important for the overall situation and health of the brand. As a result, 2019 will definitely be an interesting year for the toy market.