Infants and pre-school kids will be the main audience of the new stuffed animals. There is a whole new range prepared which will launch from now up until autumn of this year, ToyNews reports.
Highlighting the new toy line will be two new characters. They will be called Sandy Cuddle and Learn Bear.
Sandy Cuddle and Learn Bear have been designed for babies aged six months and over, while a pink version of the well-known T’Rex will also be available for those aged 12 months and older.“We are proposing different types of infant toys including plush, ride-ons, activity tables, IR cars and dinosaurs,” Michele Marziliano, UK country manager for Clementoni tells ToyNews.
“This is a big focus for the company internationally and we feel to have the right products to compete in this market,” Marziliano commented. The company plans on keeping its focus on this segment of the market. For 2015 it has grown up to fifth place in Europe.
Also in the line-up is Clementoni’s new Firetruck, which has been designed to teach babies numbers, shapes, letters and colours, while the Rally Tumbling Car will teach numbers through rhyme.