PAW Patrol enjoys plenty of interest and this inspires Spin Master to continue developing the property. Now it has new plans for worldwide expansion. The plan spans all product categories and will introduce new toy lines. Among them we will … Continued
Sesame Street’s Elmo is still very popular. So popular that he made the list of Amazon’s top toys for the upcoming holiday season. In particular, the Love To Hug Elmo by Playskool made the list. When kids squeeze Elmo’s belly, … Continued
Gender stereotyping in toys is a bit of a touchy subject. Times though are changing and French toymakers want to be at the forefront of those changes. Recently they have signed an agreement to remove gender stereotyping in their toys. … Continued
Hamleys is the latest big store to reveal a Top 10 toys for Christmas 2019 list. This one features several interesting toys and some predictions. Most of the toys are relatively cheap or affordable at below $50. Some though are … Continued
Toys had a very difficult time in the US after the demise of Toys R Us. Now, after a year of slow down, it seems they are preparing for a comeback. This is what the NPD Group projects, quoted by … Continued
Tru Kids Brands is launching a new full-sensory brand and play experience. The Toys R Us Adventure is the result of a partnership with Candytopia. Both companies want to create an immersive experience for kids and families. The first such … Continued
The Hatchimals have a new addition to their series of crazy toys. This is the new Hatchimals WOW which features the Llalacorn as the first character. And it’s WOW, indeed. What’s crazy about the Llalacorn is just the sheer size … Continued
As we’ve said many times before, many celebrities also love stuffed animals. You can now add Demi Moore to the list of avid plush collectors. In the new issue of Harper’s Bazaar, Demi Moore gets a special profile. In it, … Continued
Build-A-Bear is known for its cute stuffed animals. Now the company has gone the opposite way by making some scary new plushies from a famous movie. Build-A-Bear has introduced new “The Nightmare Before Christmas” stuffed animals. Somehow they manage to … Continued
There’s a new interactive stuffed animal on the market. Meet Rizmo by TOMY. It’s an unique toy which evolves and physically grows as time goes by. The name comes from “Rhythm Monster”. Rizmo comes with five play modes. With them, … Continued