17 new Squishmallows plushies are coming to the US market

Kellytoy is launching not one, but 17 new Squishmallows plushies in the US. The new Squad is already making its way to the US stores. The latest Squshmallows Squad will feature 17 collectible characters. They will come in four sizes: … Continued

Black Friday is coming, should you prepare for it?

Black Friday is coming and the retailers and online stores are already teasing deals. Should you also prepare in advance for the big shopping day? Why does it any of this matter to a site for toys? Well, because toys … Continued

Toy sales go down in the UK, could this lead to another bad year

Toy sales in the UK are going down and it signals a troublesome holiday season. Still, retailers are hoping that Christmas will lead to a bump. Data from NPD shows that toy sales in the UK are down 8% so … Continued

The Calgary Hitmen set the day for their 25th Teddy Bear Toss

The holiday season is almost here and this means it’s time for the annual Teddy Bear Toss events in sports. And the big names are ready for it. Among them is the hockey team of the Calgary Hitmen. They announced … Continued

The Pokemon Company introduces new plush toys

The Pokemon Company expanded its line of Pokemon toys once again. Now we can enjoy several new Pokemon stuffed animals which tie-in the new video games. Two games launch today – Pokemon Sword and Pokemon Shield. Both are coming for … Continued

Build-A-Bear introduces a line of Christmas-themed teddy bears

Build-A-Bear is quite busy these days. The company introduced yet a nother line of stuffed animals. These are inspired from Christmas movie characters. There are three bears and one special character in the new line. The bears are ‘National Lampoon’s … Continued

Build-A-Bear introduces plush turkeys for Thanksgiving

Thanksgiving is around the corner and Build-A-Bear is ready with some new stuffed animals for the holiday. It now has incognito plush turkeys. The Great Gobbles Turkey “Not A Turkey” gift set is now online. It features a full set … Continued

The Salvation Army begins its big toy drive

The Salvation Army began its big toy drive in the US this weekend. For the first time, the Salvation Army is partnering with Walmart for the toy drive. The goal of the new partnership is to make it even easier … Continued

Trader Joe’s has a stuffed animal hunt for small prizes in most stores

Trader Joe’s made mainstream news this week with its interesting customer experience for kids. The store chain confirmed it hides stuffed animals in some of its stores. The plushies are hidden somewhere on the shelves in a given store. And … Continued

LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued