LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

The Salvation Army is starting a massive new toy drive in the USA

The holiday season is approaching fast. And this means that it’s not only time for shopping, but for helping out those in need. Yes, this is something that should be done all year round. But during the holidays, there’s always … Continued

Here are the best toys for the 2019 holidays according to Parents Magazine

Parents Magazine joined the long list of entities which have their own top toys lists. It features several toys which it expects to be a big hit this year. As you can imagine, the variety of toys is quite big … Continued

French toymakers want to remove gender stereotyping in toys

Gender stereotyping in toys is a bit of a touchy subject. Times though are changing and French toymakers want to be at the forefront of those changes. Recently they have signed an agreement to remove gender stereotyping in their toys. … Continued

Tru Kids Brands partners with Candytopia for a new Toys R Us Adventure experience

Tru Kids Brands is launching a new full-sensory brand and play experience. The Toys R Us Adventure is the result of a partnership with Candytopia. Both companies want to create an immersive experience for kids and families. The first such … Continued