The Salvation Army begins its big toy drive

The Salvation Army began its big toy drive in the US this weekend. For the first time, the Salvation Army is partnering with Walmart for the toy drive. The goal of the new partnership is to make it even easier … Continued

Trader Joe’s has a stuffed animal hunt for small prizes in most stores

Trader Joe’s made mainstream news this week with its interesting customer experience for kids. The store chain confirmed it hides stuffed animals in some of its stores. The plushies are hidden somewhere on the shelves in a given store. And … Continued

LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued

Spin Master is running a whole Week of Wow for Hatchimals

Spin Master launched its first Week of Wow – a way to celebrate all things Hatchimals. It’s a way to mark the huge success of the toy line which debuted in 2016. The Week of Wow runs from November 3rd … Continued

Douglas Co. will make Miffy plush toys for the US and Canada

Douglas Company will make new plush toys after the popular Miffy animated series. The company will also make additional merchandise for Miffy, the ToyBook reports. The new agreement will see Douglas Co making stuffed animals for Miffy along with infant … Continued