Black Friday is coming, should you prepare for it?

Black Friday is coming and the retailers and online stores are already teasing deals. Should you also prepare in advance for the big shopping day? Why does it any of this matter to a site for toys? Well, because toys … Continued

LEGO coins a new term – Phygital play – what does it mean?

These days kids have more choices than ever on how and with what to play. There are real toys, digital games, board games and so much more. The choices are so big, that LEGO has done a survey to explore … Continued