Mattel won 4 major categories at the annual Toy of the Year Awards. This is the first time the company wins so many awards in a single year of the event. Mattel took home the awards in four categories: Action … Continued
The global toy market is down across the markets tracked by the NPD Group. But the good news is that it’s showing signs of improvement. NPD says that the global toy market saw 3% decrease in 2019 in the 13 … Continued
During the 2020 New York Toy Fair Mattel and Hot Wheels added several new models. Two of them are of the Tesla Cybertruck and one is quite cheeky. When Tesla unveiled the actual Cybertruck, Elon Musk accidentally smashed the window … Continued
Jazwares has been quite busy these days. After the AEW action figure partnership, and a few other news, now it’s also adding the UFC to the list. The company announced that it will have a big toy line with … Continued
Spin Master and Nickelodeon are working together to bring a new movie to the big screen. It will be Paw Patrol: The Movie and it’s coming next year. Paramount Pictures will distribute the movie, so it will get plenty of … Continued
All Elite Wrestling and Jazwares announced a new partnership and it will result in new action figures. The company is already done with the first wave. The AEW Unrivalled line of action figures will be on display during the New … Continued
Build-A-Bear continues to expand on its movie-related franchises. The company announced it’s launching a new range of Doctor Who teddy bears. Build-A-Bear has a partnership with BBC Studios for the new range. The specially branded bears will feature blue paw … Continued
Movies which use toys as main characters or the main story are quite popular. So popular that Hasbro is working with Entertainment One for more movies. According to Deadline Entertainment One is currently “figuring out which of Hasbro’s brands to … Continued
The 2020 New York Toy Fair is almost here! While most of the premieres are already known, the event will still have some cool stuff to check out. And it will once again be among the trend-setters in the toy … Continued
Etch A Sketch is one of the most popular toys of the last few decades. It’s now marking its 60th anniversary and Spin Master has some special celebrations in store. The company announced it’s launching several special Etch A Sketch … Continued