If you’re following toys closely, you’ve probably noticed that there’s significantly less toy news than usual. So, this begs the question why? The last a couple of months have definitely been quite challenging for the world. It’s all because of … Continued
Nickelodeon introduced its first-ever augmented reality app. It’s already launching in Australia and it’s called Do Not Touch. Yet, you will be touching. The app combines several mini-games inside along with “interactive surprises”. Most of the activities include SpongeBob SquarePants, … Continued
Mattel decided to pay a tribute to the “everyday heroes” – the people on the front lines during the coronavirus outbreak. This happens with new action figures. They come under the Fisher-Price brand and feature several figures under the #ThankYouHeroes … Continued
The global outbreak means a lot of families have to stay at home for quite some time. This also reflects on a rise in toy sales all over the world. New data from the NPD Group shows that overall the … Continued
After the huge success of Toy Story 4 in the cinemas, it seemed like it was a great farewell to the beloved franchise. Or was it? Maybe it’s coming back? As you can expect, fans want more. And rumors about … Continued
Toys are an important companion for kids during the coronavirus outbreak and they help kids feel better and happier. Toy companies also have a big role. As wearing protective face masks is now mandatory or at the least highly recommended … Continued
The latest Scooby-Doo movie – Scoob! will skip the cinemas and will head straight to an online digital release. The reason – the global outbreak. Currently, cinemas are closed in many countries around the world. And Scoob! was supposed to … Continued
Lately it seems like there haven’t been much new toys out there. It feels like the toy industry is on a bit of a spring break. Or is it? Now, the big names are obviously still going strong. As are … Continued
The global virus outbreak continues to be the reason for cancelling big events. Now the Comic-Con International: San Diego is also joining that list. This is the first time in its 50-year history, that the event had to be cancelled. … Continued
The coronavirus outbreak is bringing a lot of big changes to the economic world. This includes toy sales, too. Latest data shows a big drop in retail sales, the ToyBook reports. In fact, march retail sales logged the biggest drop … Continued