The coronavirus outbreak changed a lot of plans and this includes the toy industry, too. Now The Toy Association is working on a new plan. It’s planning a new virtual market program which it calls Toy Fair Everywhere, the ToyBook … Continued
Quarantine time can be a tough challenge for more active kids who like to be outside and play. But for now, that’s not recommended, so we have to stay home. And while many parents find it difficult to keep their … Continued
A few weeks ago LEGO teased us with a new playset in collaboration with Nintendo. Now both companies showed off more from the LEGO Super Mario set. “Super Mario has continued to appear, always in a form adapted to the … Continued
Stuffed animals once again are taking a major role during stressful times. The coronavirus outbreak is certainly one of those times and plushies rise up. We’ve talked for years about the comforting effect stuffed animals have on people. Having a … Continued
We’ve said it numerous times before that stuffed animals are great companions, especially during tough moments. Right now it’s a tough situation for everyone. It can be scary for kids, so there’s an interesting new game that is conquering the … Continued
The Covid-19 global outbreak has put about half of the world’s population into some form of a lockdown or stay-at-home requirement. And toys are making bank on this fact. Latest data from the NPD Group’s Weekly Retail Tracking Service, quoted … Continued
LEGO continues to expand into special themes. The company added yet another playset recreating parts of a famous movie franchise – The Fast & Furious. Yes, you can now have a Fast & Furious playset from LEGO. The first one … Continued
The Covid-19 outbreak is continuing and many companies around the world are trying to help. More and more toy companies are also joining the fight. We already heard about Crazy Aaron’s and MMG Brands’ efforts. The ToyBook is reporting that … Continued
The coronavirus outbreak is a big challenge not only for doctors. But right now doctors need the most help. And toy companies are answering the call. Forbes reports that a few toy makers are already helping out doctors. MGA Entertainment … Continued
The global lockdowns because of the outbreak means a lot of people are at home. Many of them are watching Disney+ and Baby Yoda gets even more popular. Hasbro says it already has an effect on its sales. They are … Continued