Build-A-Bear will publish its own magazine

Build-A-Bear will publish its own magazineBuild-A-Bear has a big year. They mark their 20th anniversary and want to do it in several ways. One of them is introducing their own magazine.

ToyNews reports that the magazine will be available at all UK Build-A-Bear Workshop stores. The magazine will follow the success of the themed magazine Girls Love which sold out.

The new magazine will be made by Signature Publishing and will have a much bigger release. You will be able to find at magazine stands and supermarkets, too.

The company plans for the magazine to have quite a lot of materials. You will see Build-A-Bear-themed puizzles, posters, coloring pages and even gifts.

What’s the name of the magazine? Simple: Build-A-Bear Workshop Magazine. It will be a bi-monthly issue going for 4 British pounds a pop.

“A visit to a Build-A-Bear Workshop store has to be on the top of every child’s wish list, so we’re so excited to publish a magazine dedicated to this iconic brand,” said Amanda Clifford, Signature’s editorial director.

So far, there are no news of the magazine making it over to the US. Perhaps that would happen if there’s enough interest and success. It’s still great to see a traditional magazine coming out in 2017 when the times are all digital.