Build-A-Bear is launching a new brand called Kabu. It’s aimed at tweens and is inspired by the Japanese style kawaii. It will feature plush toys of course.
Kabu will be a lot more than just toys, though. It will also feature storylines. They will focus on tween-ages challenges like friendship, school and growing up, Kidscreen reports.
At start there are going to be several stuffed animals in the brand. They are three bears, a bunny, a princess and a kitten. All of them will make their way to Build-A-Bear Workshop stores.
As all of the rest of the Build-A-Bear characters, the Kabu ones will also have accessories, outfits and so on. The first three characters to hit stores will be Kabu Pawlette (bunny), Kabu Bearnice (bear) and Kabu Catlynn (kitten). Other Kabu lifestyle items for kids and tweens include leggings (available online only in the US beginning this fall), squishes toys, a Blind Bag Cub Condo, a shimmery pouch and a lip-gloss keychain.
The Kabu brand is not only about the toys. It will also feature a graphic novel called The Grreat Race and an app called Kabu Pop Party Quest. Kabu joins the list of other intellectual properties from Build-A-Bear, including Promise Pets, Honey Girls and Beary Fair Friends.