The promotion features a special price for the Lil’ Cub teddy bear – $5.50. People can go to their local Build-A-Bear Workshop and make their bear.
The bear also will feature a limited-edition heart which you can place in it. “The hug of a teddy bear is universally understood, and for more than 21 years, Build-A-Bear has been sharing heart and bear hugs with guests around the world. This year, Build-A-Bear wants to continue sharing hugs, heart and happiness with as many guests as possible,” the company said.
Build-A-Bear will offer three versions of the bears: Lil’ Cub Pudding, Lil’Cub Walnut and Lil’ Cub Brownie. Customers can make no more than six Lil’Cubs per person. Additional clothing and accessories are separate.
If you can’t go to a Workshop, you can also order some plushies online for $10 a pop. Basically, this promotion is a better version of the Pay Your Age Day blunder which last year put the company in the main news for all the wrong reasons. Still, the company has done a lot to make up for the issue. This latest promotion is part of this.