Remember the Pay Your Age Day blunder for Build-A-Bear? The company wants to make things right with a new free bear giveaway. But there’s a twist.
This year Build-A-Bear UK will celebrate National Teddy Bear Day on two days – 8 and 9 September. So, the company will have a special promotion for its Build-A-Bear bonus club members.
And there’s a catch. First, you have to claim a free reserved ticket online. Then you have to go to a Build-A-Bear Workshop on one of the two days in the promotion.
Third, you have to spend 10 Pounds or more in the store. When you do these three things, you will get a free teddy bear. It’s a special edition bear with brown fur, blue paws and more cartoonish look. It also has the National Teddy Bear logo on one of its paws.
The reserve tickets are limited, so you better secure one fast.
This is Build-A-Bear’s latest attempt at a big promotion. The Pay Your Age Day event went with lots of issues, gathering hundreds of people to each store, causing crowds, fights and even police involvement.
The company then issues an apology and several additional promotions to try and make things right. Now it seems it has learned from the issue and has a plan to try and both make a nice promotion and avoid problems this time.
