Disney has updated the rules of its theme parks. The new regulations are for visitors in all parks and are already in effect. Visitors should check the rules at the Theme Park they are visiting beforehand. There will be some … Continued
LEGO and Egmont are set to create a special STEAM-focused magazine for kids. STEAM is Science, Technology, Engineering, the Arts and Mathematics. LEGO and Egmont hope the magazine will “inspire young readers to discover, create, learn and have fun”. As … Continued
Mattel wants to show everyone that digital and physical games can complement each other. The company introduces the new Hot Wheels id to showcase that. Hot Wheels id combines the classic tracks and cars with a digital app. You can … Continued
Well, it’s about time. Build-A-Bear finally introduced its Toy Story 4 stuffed animals. The line-up features several plushies and bears. Toy Story 4 debuts in the cinemas in one week. And Build-A-Bear has quite the choices for you to get … Continued
Times are quite dynamic in the toy business world. MGA Entertainment’s Isaac Larian has offered to buy Mattel, but the company declined. Mattel, which is in the process of restructuring, received the offer on May 21st, 2019, the Los Angeles … Continued
Last year Build-A-Bear had a PR disaster on its hands after the fumble with the Pay Your Age Day promotion. Now the company wants to try again. This time it has new rules. The idea of the promotion is simple … Continued
The 2019 Comic-Con International: San Diego is a little more than a month away. Toy companies often have special editions for the event. Hasbro is among them as the company has some new special toys. Among them are special new … Continued
You have to give it to Disney and Pixar. They sure know how to gather and then keep attention. They keep releasing cool tidbits for Toy Story 4. The latest one is that Toy Story 4 will have more Easter … Continued
Last year Toys R Us was in the headlines all the time. For the wrong reasons. The retailer closed its stores in the US and UK after amassing big debt. That debt accumulated for years for many reasons. One of … Continued
The Toy Story 4 frenzy is officially kicking into it’s highest gear. With two weeks left to the cinema debut, critics already have seen the movie by now. In fact, one of the first official screenings for movie analysts and … Continued