KB Toys is planning a comeback to the US. It already has a social media presence. But some of it is not actually real. The new toy chain warns that there are some fake social media accounts out there claiming to be official representatives.
Currently Strategic Marks is the owner of the KB Toys brand. Earlier, they announced that they are bringing back KB Toys later this year.
The first new KB Toys stores are going to be pop-up stores. They are going to be small and are going to be placed at other big retailers. The goal is to have the set up in time for the Christmas shopping spree.
But with the big news of KB Toys coming back is gathering the attention of others, too. There are lots of fake social media accounts popping up, the company says.
We @kbtoysstore just received notice from @twittersupport that @realkbtoys was finally suspended and taken down for trying to fraudulently pose as our company. Still makes us wonder why someone would impersonate us….
This is what the official Twitter account of KB Toys said. The official account is @KBtoysstore. Still, all of this doesn’t really worry the company. In fact, they are quite happy with the support from fans.
Strategic Marks CEO Ellia Kassoff posted a blog in which she thanks fans:
“The last couple of day have been extraordinary for us at #Strategicmarks and @kbtoysstore. We’ve received thousands of messages, through tweets, phone calls, @linkedin requests the press and @youtube videos. The support from not only the public but toy companies, toy collectors, political figures, financial institutions and employees of @toysrus and ex #kbtoysemployees have been humbling. To top it off, I became very emotional when I read an email to me from the grandson of Howard Kaufman, the founder of Kay Bee Toys who is still alive and well at the great age of 92. The whole family is so happy to see the possibility of @kbtoysstorer coming back. It is such an honor and privilege to work on bringing back the store Howard created, you have no idea how amazing this is for us. Due to the overwhelming response to my initial post, I apologize if I can’t get back to all of you but we want every single person to know we care about all your messages of support. We are still putting together the strategy and hope to have that completed over the next few weeks, so we ask that everyone be patient with us. #savethetoyindustry #kbtoysstoreisback”