Mattel is introducing Colour Reveal. Each packaging keeps the Barbie you get a secret until you start to unbox it.
Thus you are surprised to see the exact Barbie you get along with her outfit. You also get seven blind bags with additional accessories. In them you can find wigs, outfits and other items to change Barbie’s look.
“Complete with an amazing water reveal moment, this doll is a game-changer, bringing the fashion doll Barbie firmly into the unboxing surprise space. This unique Barbie blind package and execution is unlike any other product in the marketplace with a wow moment through a water reveal transformation”, says Mattel in a release.
The packaging also includes a clear tube for storing the doll and filling with water for a transformation. And Mattel will add several waves of these Colour Reveal dolls. They will feature different colors which helps fans distinguish from which wave is each doll.
The company is already planning several series for 2020. They will feature several dolls each.