Hasbro says it already has an effect on its sales. They are jumping higher due to the increased demand for Baby Yoda toys.
Demand for The Child is already quite high. Hasbro says to Yahoo Finance that the spike of Disney+ subscriptions due to the lockdowns is now driving demand even more.
“We clearly have seen that streaming has become more of a force in making connections with consumers and driving merchandising,” Hasbro’s CEO Brian Goldner said earlier this week. “That’s always been a question: Could streamed content drive merchandising? And clearly Baby Yoda has done that. We saw that in the fourth quarter with some of our product directly related to The Mandalorian. Our pre-sales around Baby Yoda have been incredibly robust and we’re very excited to ship Baby Yoda late spring.”
Disney is also happy with the way things are going. The company sees a great performance from the Star Wars sales and brands. And to think that Hasbro’s Baby Yoda toys are still on pre-order. The first wave of Baby Yoda toys from Hasbro should come this spring.