Aurora World is already looking ahead on how it can get the most out of the new partnership. It all starts with a line of plush characters from the popular property.
The company released the first toy and now it’s already working on new products. The goal – to make a collection with 27 plush characters.
Initially they will cover Unicorno, Mermicornio, Donutella. All of the toys will be in three sizes. “Response has already been incredibly strong from independent retail to attraction, grocery, toy and online,” Alanna Slocombe, creative manager at Aurora World, told ToyNews.
“It was the stand out range from all of the trade shows at the start of the year and based on the initial reaction to the launch of Tokidoki plush, we are hugely excited about the future partnership and are already developing further product to bring to market.”
Aurora World also says Tokidoki is opening new doors for them by introducing their products to a more diverse fan base in the US and the UK. The company also adds that it continues to be open for new licenses for additional properties.