Anagranimals stuffed animals will be launching at the London Toy Fair

Anagranimals stuffed animals will be launching at the London Toy Fair
Image credit: ToyNews-Online

Anagranimals are a new type of modular stuffed animals that feature easy to mix and match parts. Thus you can create various kinds of stuffed animals that can resemble all kinds of creatures, some quite weird.

The first Anagranimals stuffed animals are set to debute at the London Toy Fair in January 2015, ToyNews reports. The toys are based on popular children’s books. They will feature the whole gang of animals that can be made up out of several different creatures.

Each toy is split into three pieces. They are attached to each other with Velcro. When you get more different Anagranimals toys you will be able to mix and match their parts in order to create various fantasy creatures.

According to their makers, the range will start with six characters which would mean there are a total of 216 possible combinations. The company, which bears the same name as the toys, is also looking for extended partnerships to evolve the brand. It is possible that there will be even more Anagranimals in the future for even more combinations. For now there will be six characters, based on the popular books – Heidi the Hippo-Croco-Puss, Pedro the Pig-Orilla-Roo and Ebenezer the Ele-Zeb-Zee.

“Each toy is designed to be fun, quirky and highly desirable in its own right. However, the component parts of each toy are interchangeable with the equivalent components of all the other toys in the range allowing kids to create more and more weird and wonderful creations as they build up their collection”, says Leith Moghli, who is co-founder and CEO of Anagranimals to the ToyNews.

Anagranimals were founded in the summer of 2013. The main goals were to spark the imagination of children, to ignite their creativity and to propel a world where learning is fun. That started with colorful books that proved quite popular. So now the loved characters are going to get their stuffed animal versions.