What’s the best way to draw attention to a toy store? A giant teddy bear of course. One of them is at the first airport FAO Schwarz store in New York.
FAO Schwarz made its world airport debut with a pop-up store at John F. Kennedy International Airport, The Moodie Davitt Report… reported. The store will remain at the airport until December 31st 2017.
The store is 300 sq ft and it’s a pop-up style. It offers some of the current most sought after toys along with FAO Schwarz’s iconic touch, look and feel.
“We are thrilled to welcome FAO Schwarz’s iconic toys and products to Terminal 4,” said Gert-Jan de Graaff, President and CEO of JFKIAT, the company which operates Terminal 4.
“This imaginative in-store retail experience will provide travelers with yet another option to purchase premium goods while on the go. With more than 50,000 international and domestic passengers each day, and even more expected during the holiday season, this pop-up shop will surely be a familiar name and another reason for travelers to explore Terminal 4’s retail hall throughout the busy holiday season.”
The main attraction of the new store will be the holiday frenzy. It will include a special holiday collection which gives a nod to the history of the brand. Of course, there’s a selection of stuffed animals, as well. If you’re travelling through Terminal 4, be sure to check out the store.
