It was two giant teddy bears which were like the one in the movie. The huge Edward bears were actually made by Merrythought, the Shropshire Star reports.
The giant teddy bears were sitting on either side of the red carpet photo-op spot. Their smaller version plays as Winnie-the-Pooh in the movie which stars Domhnall Gleeson, Margot Robbie, Kelly MacDonald and others.
The movie creators wanted a close recreation of the original Edward bear that A.A.Milne used as inspiration to create Winnie-the-Pooh. So, they asked Merrythought to do it.
“By chance, they didn’t know, that Merrythought now owns Farnell, which was the brand that the original Edward bear was. We have a long history of recreating the original Farnell bears from the 1900s, so it was a relatively easy task. We were approached by Fox productions who were looking to recreate the original Edward bear and there are not many companies now in Britain who are making traditional Mohair bears”, Sarah Homles of Merrythought says.
She was invited to the movie premiere where she brought the smaller Edward recreations which fans of the movie can now buy. You knew that a movie about a teddy bear would have teddy bears you can buy, right?